Activewear for the Urban Nomad
My Role – Graphic Designer. Theory was built around the idea of the “perfect essential pant and the perfect shirt.” Theory+, Theory’s Activewear Line, launched in 2015 with the same mindset; to expand the definition of active by considering all forms of movement, from the gym, to street, to boardroom.
I was a part of a creative team that built the identity, look and feel, and concepts that ultimately dictated what was utilized on product, theory.com, and retail for this brand.
My Role – Graphic Designer. Theory was built around the idea of the “perfect essential pant and the perfect shirt.” Theory+, Theory’s Activewear Line, launched in 2015 with the same mindset; to expand the definition of active by considering all forms of movement, from the gym, to street, to boardroom.
I was a part of a creative team that built the identity, look and feel, and concepts that ultimately dictated what was utilized on product, theory.com, and retail for this brand.
Agency: In-House
Spring 2015 Campaign / Brand Collateral –
Art Direction: Korey Vincent, Christine Corey
Design: Nastacia Chubinsky
Copy: Renata Espinosa, Nastacia Chubinsky
Photography: Scott Trindle
Choreography: Stephen Galloway
Styling: Coquito Cassibba
Spring 2015 Concept Shop –
Locations: Seoul, Los Angeles
Retail Design/Production: Ryan Gendron
Design: Nastacia Chubinsky
Spring 2015 Email Marketing –
Art Direction: Ray Ferraro
Design: Nastacia Chubinsky
Iconography and Hangtag Design –
Art Direction: Ray Ferraro
Design: Nastacia Chubinsky
Spring 2015 Campaign / Brand Collateral –
Art Direction: Korey Vincent, Christine Corey
Design: Nastacia Chubinsky
Copy: Renata Espinosa, Nastacia Chubinsky
Photography: Scott Trindle
Choreography: Stephen Galloway
Styling: Coquito Cassibba
Spring 2015 Concept Shop –
Locations: Seoul, Los Angeles
Retail Design/Production: Ryan Gendron
Design: Nastacia Chubinsky
Spring 2015 Email Marketing –
Art Direction: Ray Ferraro
Design: Nastacia Chubinsky
Iconography and Hangtag Design –
Art Direction: Ray Ferraro
Design: Nastacia Chubinsky
