Curology Web Photography
Curology Web Photography
The goal of this shoot was to refresh the curology.com homepage & lifecycle content.
We were asked to shoot a variety of images–including lifestyle (non-product; model-only) shots, as well as models interacting with product–that would have the flexibility to work on any webpage or digital asset.
There was a hunger for new imagery to work with from the web team, and to have the flexibility to be able to conduct a variety of module tests. The goals were to be able to deliver photography that has the flexibility to be able to extend for any dimension, crop in for any dimension, and never lose the integrity of skin.
The content is evergreen, so we wanted to make sure the photos remain relevant enough to last by implementing minimalist styling that feels worn and lived in. This styling choice also lends itself well to the overall brand as it continues to evolve.
The goal of this shoot was to refresh the curology.com homepage & lifecycle content.
We were asked to shoot a variety of images–including lifestyle (non-product; model-only) shots, as well as models interacting with product–that would have the flexibility to work on any webpage or digital asset.
There was a hunger for new imagery to work with from the web team, and to have the flexibility to be able to conduct a variety of module tests. The goals were to be able to deliver photography that has the flexibility to be able to extend for any dimension, crop in for any dimension, and never lose the integrity of skin.
The content is evergreen, so we wanted to make sure the photos remain relevant enough to last by implementing minimalist styling that feels worn and lived in. This styling choice also lends itself well to the overall brand as it continues to evolve.
Senior Art Director: Nastacia Chubinsky
Photographer: Heather Hazzan
Producer: Bethany Cutter
Creative Director: Ed Ng
Talent: Paola Ortiz, Deaven Booker, Eunice Chang, James Detar
Prop Stylist: Chloe Park
Hair / Makeup: Erin Skipley, Daja Hartman
Stylists: Shawn Lakin, Lennon Gabriel
DIT: Maria Troncoso De Gibbs
1st Assistant: Byron Nickleberry
2nd Assistant: Peter Wintersteller
3rd Assistant: Kendall Pack
Photographer: Heather Hazzan
Producer: Bethany Cutter
Creative Director: Ed Ng
Talent: Paola Ortiz, Deaven Booker, Eunice Chang, James Detar
Prop Stylist: Chloe Park
Hair / Makeup: Erin Skipley, Daja Hartman
Stylists: Shawn Lakin, Lennon Gabriel
DIT: Maria Troncoso De Gibbs
1st Assistant: Byron Nickleberry
2nd Assistant: Peter Wintersteller
3rd Assistant: Kendall Pack