My Role – Creative Direction and Brand Strategy + Positioning, Social for Gap and Gap Kids, paid and organic. Art direction from concept to execution and developing cultural strategy initiatives for Gap’s social channels,
primarily Instagram. Responsible for ideating and creating original content, as well as content that ladders
up to A-level brand campaigns. Managing social designers, working closely with social strategists, community
managers, marketing leads, and cross-functional creative teams to ensure brand cohesion. Other responsibilities
include social media strategy, guidelines, editorial design, brand audits, and creative consultation.
Agency: In-House
Executive Creative Director: Len Peltier
Creative Director: Matt Wright
Art Director, Social: Nastacia Chubinsky
Design: Christine Shen, Gabe Paonessa
Writer, Gap: Chelsea McCoy
Writer, GapKids: Katherine Hitchcock
Production Design: Sophie Bonnanzio
Photographer(s): Various
Project Management: Jenny Tilearcio
Agency: In-House
Executive Creative Director: Len Peltier
Creative Director: Matt Wright
Art Director, Social: Nastacia Chubinsky
Design: Christine Shen, Gabe Paonessa
Writer, Gap: Chelsea McCoy
Writer, GapKids: Katherine Hitchcock
Production Design: Sophie Bonnanzio
Photographer(s): Various
Project Management: Jenny Tilearcio