Curology Sunscreen Launch Campaign

Senior Art Director

Curology Sunscreen
Launch Campaign

Curology's most requested product, The Sunscreen, is a quick-absorbing, non-greasy formula that's kind to acne-prone skin but tough on UV rays. I developed and led a new creative direction for Curology’s SPF launch, focusing on spontaneity, personality, and relatability to better connect with a younger consumer. The campaign leaned into looser, more expressive photography and motion, paired with bold, flexible design.

Under tight production constraints, I directed and captured lifestyle photography, led video direction with a DP, and guided design execution. I built a cohesive system that could scale across channels while maintaining a fresh, elevated feel.

Credits

Creative Director: Martin Sanchez 
Senior Art Director: Nastacia Chubinsky 
Design Director: Malisa Kuch 
Design: Donnah Perez, Rebecca Fong 
DP: Cyrus Tabar 
Photography: Nastacia Chubinsky 
Production: Anju Purushot, Sasha Riddle
Photo Retouching: Jade Meneguel
Talent: Frankie Cavalcanti, Eustace Banks, Monil Pathak

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